Infusionsoft: Helping Small Businesses Become Successful with the Use of Automation

By: Alana Stroud

If you haven’t heard of Infusionsoft, you soon will. Consider it the company that will turn your dreams of being a successful small business owner into reality simply by utilizing the tools the two founders discovered were must-haves for the road to massive growth. Curious? Read on.

Infusionsoft is a Web-based program that automates marketing, sales, and customer management. Combined with CRM (customer relationship management), e-mail marketing, and e-commerce on autopilot, the business saves time and money and so can focus on greater things—like their customers, running the company, and growing. Included in the software are ways to manage contacts, send out targeted e-mails, and capture leads online. Businesses can sell, track their deals, and even collect money, all online. Since the software is Web-based, this means that businesses can access Infusionsoft anytime and anywhere.

Situated locally in Gilbert, Infusionsoft began with a couple of entrepreneurs who saw a need for small businesses that had the desire to become big businesses, and so decided to fill it. Cofounder and CEO Clate Mask and founder and vice president Steve Martineau have a successful history of entrepreneurial endeavors ranging from door-to-door sales to growing dot-com companies, and know that most businesses fail or lose sales because of lack of follow-up. Today, Mask and Martineau run Infusionsoft, which provides automatic follow-up software designed to help small businesses with their marketing and sales. Why is this important? It stimulates growth, and what business doesn’t want to grow? The software, paired with Infusionsoft’s famous “Double Your Sales” guarantee, offers customers quite the formula for success.

Mask and Martineau say that Infusionsoft has experienced enough of its own growth since its inception in 2001 to have made a recent modification of its business plan, completely eliminating upfront fees and offering a fifteen-day free trial of the product, including setup and customer support. Infusionsoft, like any other company, has taken customer feedback and experience to fine-tune its product so it will be as beneficial as possible for customers. It is now more user-friendly and streamlined, and the company’s pricing has taken on a tiered structure in order to accommodate all interested businesses that wish to grow with Infusionsoft’s software.

To find out more about what Infusionsoft can do for you and your company, visit their Web site at infusionsoft.com. Check out the FAQs for information and the Raving Fans page for testimonials, case studies, and links to other companies using the service. Most importantly, you can read about the product and company to know whether Infusionsoft is the right fit for you. If it is, check the pricing structure and sign up.

Check out Clate Mask’s blog at infusionblog.com/author/clatem and read his story about how Infusionsoft became successful and his advice to anyone who wants to share the success. You can download his e-book, The Edge of Success: 9 Building Blocks to Double Your Sales at infusionsoft.com/edge. If you’re on Twitter, follow Infusionsoft at twitter.com/infusionsoft.